Smart Apps Will Define Mobile Advertising Strategies – Nick Kohlschreiber

In the beginning of February, Forbes stated that during 2016, personalized content inside push notifications increased user engagement with mobile apps by four times. Additionally, custom send times for these notifications based on when the user is most active increased retention rates by more than 400%. Modern marketing expert Nick Kohlschreiber forecasts that as developers continue to comprehend how customers interact with their favorite apps and integrate more automation tools using artificial intelligence, these “Smart Apps” will come to outline mobile advertising strategies.

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