Smart Apps Will Influence The Evolution Of Mobile Advertising Strategies – Nick Kohlschreiber Nick Kohlschreiber

In the beginning of February, Forbes noted that during 2016, personalized content inside push notifications enriched user engagement with mobile apps by four times. Additionally, custom send times for these notifications based on once the user is most active raised retention rates by more than 400%. Modern marketing authority Nick Kohlschreiber predicts that as developers continue to grasp how customers interact with their favorite apps and integrate added automation tools using artificial intelligence, these “Smart Apps” will come to carve mobile advertising strategies.

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