A number of technological tools help modern marketing techniques provide a highly personalized customer experience, often through strong analytics providing a more targeted audience. As the number of tools and options rises at rapid rates, marketers are faced with increasingly complicated decisions surrounding their strategy. Nick Kohlschreiber pushes them to carefully weigh the numerous paths available and focus on methods that best fit their brand, offering the highest level of direct access to their targeted consumers. Kohlschreiber also advises firms to constantly reevaluate their strategies in light of emerging paths that may ensure even higher degrees of innovative and strategic advertising. By continuing to follow evolutions in technology, marketing experts can stay ahead of new trends, adapting to changes while receiving optimal results.