Social Pilot emphasizes that over 2.5 billion people internationally have active social media accounts, ascertaining social media platforms as a one of a kind and mushrooming space for industries to connect with their present and viable audience. Not only does a social media footprint provide prevalent reach, it is also highly budget-friendly. According to ValuePenquin, continuing a robust online presence may even get you a business loan sanction. Smaller business moneylenders such as Kabbage examine a company’s social media data when appraising a loan application. Organizations globally are hurrying to make presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter and Pinterest so as to encourage their brand and to develop irrepressible foundational footprints. In this hurriedness, what is often discounted is the importance of management and maintaining the content that frames the reputation of the brand. Social media footprint, the line that businesses leave behind through different online channels, be it via a tweet revealing a political view, an unreturned client request or a discreditable image, could develop into a roadblock over time if not managed prudently, according to Nick Kohlschreiber.