A fairly new term in online marketing—͚social media footprint͛ defines the digital presence of companies, organizations and individuals across social media outlets. As social media platforms such as Twitter, Facebook, LinkedIn, Instagram, and others are progressively related to our everyday lives it becomes inescapable for businesses to integrate these new and effective marketing channels in endorsing their brand, nurturing their reputation and directly communicating to a broader consumer audience. Popular serial entrepreneur Nick Kohlscreiber deliberates the significance of a social media footprint with respect to brand and reputation management and discusses about ways businesses can boost and improve their online presence.
Marketing has always been reliant upon different forms of technology in various capacities — the relationship is quite inseparable. Nick Kohlschreiber, a renowned entrepreneur from California, points out that a profound transformation of marketing techniques is already well underway, as consumers spend an increasing amount of time on their smartphones and computers. This has created a challenge for brands as they seek to connect with customers through all these devices in real-time, while also developing advertising campaigns that are effective across social media, display advertising and e-commerce.