While much of his industry still claim that social media is too confusing and expensive to monetize, Nick Kohlschreiber is actively using a service that can be replicated across any vertical, and has been doing so for quite some time. Ever since the successes of his first company in the solar energy sector, the entrepreneur has effectively driven traffic and generated growth with the Internet. After perfecting these marketing strategies and assembling a top-notch team of IT experts, Kohlschreiber is now disclosing his tactics with brands who need it most – small businesses and digital entrepreneurs. “Due to the constantly increasing number of new social media platforms, generating sales and revenues through those channels has become a science in itself,” he explained. “Many clients do not realize that these networking sites can be used for much more than connecting with an existing or potential customer base.”
Social Pilot proposes that over 2.5 billion people internationally have active social media accounts, making social media platforms a special and increasing space for businesses to connect with their present and probable audience. Not only does a social media footprint provide widespread reach, it is also highly budget-friendly. According to ValuePenquin, upholding a healthy web presence may even get you a business loan sanction. Smaller business moneylenders such as Kabbage look into a company’s social media data when assessing a loan application. Firms around the globe are rushing to generate presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter and Pinterest in order to nurture their brand and to develop resilient foundational footprints. In this hurry, what is often discounted is the importance of managing and maintaining the content that outlines the reputation of the brand. Social media footprint, the way that companies leave behind through various online channels, whether through a tweet announcing a political standpoint, an unreciprocated client request or a disreputable image, could develop into a disadvantage over time if not managed judiciously, according to Nick Kohlschreiber.
By creating brand awareness and optimizing lifetime consumer revenue, dedicated teams construct individualized action plans for each client to achieve their goals and achieve continued success. Without releasing any proprietary information, Kohlschreiber has stated that his company gets the basics right first by building a passionate audience of robust size across multiple social channels to learn from and engage with. Once accomplished, detailed content and media plans effectively spread promotions, promote products, and attract attention to online stores. Accompanied by advanced metrics that monitor monetization efforts at every stage, the team is able to note which channels and what consumers will provide the best return on investment for each business. The company’s eventual success lies in this data. The advanced analytic technology offered by Kohlschreiber allows for his client’s businesses to create an authentic online customer base, leverage it, and then transition it towards the desired product or service.