Social Pilot proposes that over 2.5 billion people internationally have active social media accounts, making social media platforms a special and increasing space for businesses to connect with their present and probable audience. Not only does a social media footprint provide widespread reach, it is also highly budget-friendly. According to ValuePenquin, upholding a healthy web presence may even get you a business loan sanction. Smaller business moneylenders such as Kabbage look into a company’s social media data when assessing a loan application. Firms around the globe are rushing to generate presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter and Pinterest in order to nurture their brand and to develop resilient foundational footprints. In this hurry, what is often discounted is the importance of managing and maintaining the content that outlines the reputation of the brand. Social media footprint, the way that companies leave behind through various online channels, whether through a tweet announcing a political standpoint, an unreciprocated client request or a disreputable image, could develop into a disadvantage over time if not managed judiciously, according to Nick Kohlschreiber.